AS PUBLISHED IN E-CONSULTANCY
Digital Outlook have designed and built a social network application, “My Rock Band,†on Facebook in the UK and France. “My Rock Band†promotes the launch of the new Rock Band game from MTV Games, available exclusively on Xbox 360 this summer.
The aim of this campaign is to appeal to a broader audience – not just those interested in gaming. By creating a Facebook application, Xbox are able to reach this audience in a way that is suitable and relevant to them.
The â€My Rock Band†application mirrors those aspects of the game that make Rock Band such fun. Created by Harmonix, the leading developer of music-based games, and MTV Games, Rock Band on Xbox 360 brings friends and family together to Start a Band and Rock the World challenging players to tour for fame and fortune by mastering lead guitar, bass, drums and vocals.
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